What We Do

Priority Metrics Group (PMG) is a B2B market research and consulting firm based in Spartanburg, South Carolina. We provide customized market research, analysis, and consultation services designed to generate profitable growth for our clients. We work with leading organizations in a variety of manufacturing and service industries. We are experts at gathering and processing market information, analyzing data, and translating information into actionable growth initiatives.

Since 1993, PMG has consistently delivered high value solutions through our practical approach to any business issue. PMG principals have a wealth of real-world experience in B2B market research, strategy development and implementation, new product innovation and business growth. We know how to listen, select the right issues, and get the work done. 


We have conducted numerous projects in the following Industries:


  • Packaging 

  • IT/Software

  • E-Commerce

  • Education

  • Healthcare

  • Pharmaceuticals

  • Plastics

  • Pulp & Paper

  • Lighting

  • Chemicals

  • Distribution

  • Medical Devices

  • Renewable Energy

  • Building Materials

  • Heavy Equipment



The results of our research is far from a "data dump". All of our principals have years of corporate strategy development experience, so strategy is in our DNA. Our experience provides the ability to tailor our research projects from approach through analysis, delivering the information and insight needed to answer difficult strategic questions.  The clarity of insight delivered in our work allows companies to create winning strategies.




  • B2B Market Research
  • Business-to-Business Market Research
  • B2B Market Research Company
  • Global B2B Market Research
  • B2B Market Research Firm