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PMG Completes Software-as-a-Service (SaaS) Research

May 08 2018
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Priority Metrics Group (PMG) just completed a Customer Insight due diligence engagement for a private equity client looking at making an investment in a software-as-a-service (SaaS) provider.  In less than four weeks, the PMG team worked with the client team to develop and execute a customized approach and discovery tool to assess the current customer situation for this time sensitive decision.

The Eight Criteria that Distinguish B2B Markets from B2C Markets

The Business-to-Business (B2B) is different in fundamental ways from the Business-to-Consumer (B2C) sector. Typically, B2C transactions occur through an intermediary, such as a retailer or agent, while B2B refers to transactions that take place between businesses and are generally upstream from consumer transactions. In this article, I will discuss the eight key criteria that distinguish B2B markets with implications that directly affect market research.

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