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All Posts Blog: Understanding Delivered Value: The Key to Market Positioning and Growing Market Share

Understanding Delivered Value: The Key to Market Positioning and Growing Market Share

Oct 19 2016
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In the B2B world, market share is pursued and defended constantly. On a customer-by-customer basis companies constantly exploit opportunities to take share from competitors and develop strategies to prevent losing share.  Sustainable growth is dependent on developing solid strategies in both of these areas. So how do you begin to understand all of the market dynamics associated with developing a comprehensive strategy designed to protect and grow market share? 

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