All Posts
Blog: Marketing in the Boardroom – Winning the Hearts and Minds of the Board
Marketing in the Boardroom – Winning the Hearts and Minds of the Board - Charlie Marshall
Marketing in the Boardroom is an important book for any aspiring marketers who are moving up the career ladder, particularly those who are writing or giving presentations to the Board. It is also an important book for their organizations, particularly those that struggle to give marketing the support it needs to create customer-led strategies that will drive business growth.