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All Posts Blog: Misreading Attribute Importance: A Common and Often Costly Mistake

Misreading Attribute Importance: A Common and Often Costly Mistake

Jan 12 2018
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Improving performance - particularly in those areas that are important to customers - has been a staple of continuous improvement programs for years.  Market research is routinely utilized to identify attributes that are important to the customer, measure current and competitive performance, and develop growth strategies based on the research findings.

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