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All Posts Blog: Types of B2B Custom Research: Matching Need to Project Type

Types of B2B Custom Research: Matching Need to Project Type

Aug 25 2015
21
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At its core, insights uncovered by B2B market research provide companies the information necessary to make better informed strategic decisions. Most research projects have two dimensions to consider: type and scope. Defining the best type of market research project is most often driven by the need for a deeper understanding of either: customers, competition, or a target market, while the scope is determined by the depth of the data needed to provide the insight for the strategic decision at hand.

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