Before you actually start to conduct your research, you must be familiar with the different types of research and what they include. Custom market research offers solutions tailored to individual business needs, so each customized market research project will be unique. Structure and timing depends on a number of key elements, including complexity of project objectives, determined size of primary research components, difficulty in recruiting target participant segments, etc. Though a research company may have experience conducting research in a specific market, it is important to bear in mind that each project is tailored to a specific business nee, and a sound process is often more important than market expertise. In fact, market expertise can often introduce bias. The fluid process of custom allows for changes and “tweaks” to improve the output as information is collected.