PMG Completes Software-as-a-Service (SaaS) Research
Priority Metrics Group (PMG) just completed a Customer Insight due diligence engagement for a private equity client looking at making an investment in a software-as-a-service (SaaS) provider. In less than four weeks, the PMG team worked with the client team to develop and execute a customized approach and discovery tool to assess the current customer situation for this time sensitive decision.
The insights were critically important to the investment team. That team was already aware that recent actions by the company leadership had been poorly received and created confusion and dissatisfaction with existing customers. The analysis however uncovered that there was a significant segment of customers that remained loyal – and identified actions could be taken to build a more profitable and successful new business model around this vital core.
Are you looking for a partner that delivers more than raw data collection and analytics that are not actionable? A seasoned team of business executives that have more than a century of experience building successful growth strategies for the companies they’ve led and the clients they’ve served?
Consider Priority Metrics Group. For over 25 years, the team at PMG has worked with owners, investors, and senior leaders to uncover actionable insights that can propel their businesses forward, accelerate growth, and build deep, sustainable relationships with their customers. If you’d like to learn more, please click "Contact Us" in the top menu.