Menu
All Posts Term: B2B Market Research
8 post(s) found

Business Growth Strategy: An Ongoing Process

Aug 22 2017
12
0

For many companies, business growth is often driven by unforeseen or unique market events that drive demand.  In any given year, the “stars may align” for a business and result in unforeseen growth.  An example of this is the topic of a recent article published in Plastics News, “A solar (eclipse) powered boom for specialty film business.” For some specialty film producers, the stars may not have aligned, but the alignment of the moon and sun created a once in a lifetime growth opportunity. 

Marketing in the Boardroom – Winning the Hearts and Minds of the Board

Jun 08 2017
4
0

Marketing in the Boardroom is an important book for any aspiring marketers who are moving up the career ladder, particularly those who are writing or giving presentations to the Board. It is also an important book for their organizations, particularly those that struggle to give marketing the support it needs to create customer-led strategies that will drive business growth. 

Building B2B Brand by Improving the Customer Experience

Mar 22 2017
9
0

Recent research into the current focus of B2B marketers has pointed to two interesting trends guiding much of their activity around building their B2B brands: (1) moving from a price driven focus to a value-based approach and by (2) placing more emphasis on the customer experience. Although these highlighted areas of focus were reported as unique separate initiatives, the concept of enhancing value and improving the customer experience are strongly linked and can be considered holistically.  

Understanding Delivered Value: The Key to Market Positioning and Growing Market Share

Oct 19 2016
33
0

In the B2B world, market share is pursued and defended constantly. On a customer-by-customer basis companies constantly exploit opportunities to take share from competitors and develop strategies to prevent losing share.  Sustainable growth is dependent on developing solid strategies in both of these areas. So how do you begin to understand all of the market dynamics associated with developing a comprehensive strategy designed to protect and grow market share? 

Custom Market Research Projects – Structure and Timing

Dec 15 2015
6
0

Before you actually start to conduct your research, you must be familiar with the different types of research and what they include.  Custom market research offers solutions tailored to individual business needs, so each customized market research project will be unique. Structure and timing depends on a number of key elements, including complexity of project objectives, determined size of primary research components, difficulty in recruiting target participant segments, etc. Though a research company may have experience conducting research in a specific market, it is important to bear in mind that each project is tailored to a specific business nee, and a sound process is often more important than market expertise.  In fact, market expertise can often introduce bias. The fluid process of custom allows for changes and “tweaks” to improve the output as information is collected.

Types of B2B Custom Research: Matching Need to Project Type

Aug 25 2015
20
0

At its core, insights uncovered by B2B market research provide companies the information necessary to make better informed strategic decisions. Most research projects have two dimensions to consider: type and scope. Defining the best type of market research project is most often driven by the need for a deeper understanding of either: customers, competition, or a target market, while the scope is determined by the depth of the data needed to provide the insight for the strategic decision at hand.

The Value of B2B Custom Market Research

Jul 01 2015
25
0
The vast majority of companies competing in today’s global economy conduct some form of market research in the markets in which they currently participate or may potentially participate.  Companies usually look to outside firms for their research and are faced with the choice of purchasing either syndicated or custom market research.

The Eight Criteria that Distinguish B2B Markets from B2C Markets

The Business-to-Business (B2B) is different in fundamental ways from the Business-to-Consumer (B2C) sector. Typically, B2C transactions occur through an intermediary, such as a retailer or agent, while B2B refers to transactions that take place between businesses and are generally upstream from consumer transactions. In this article, I will discuss the eight key criteria that distinguish B2B markets with implications that directly affect market research.
Custom Market Research Projects – Structure and Timing
 Charlie Marshall
 1  6  12/15/2015
Custom Research Techniques
 Charlie Marshall
 1  6  11/19/2015
 Charlie Marshall
 -1  -1  1/1/0001
Distinguish B2B Markets from B2C Markets
 Charlie Marshall
 1  53  6/17/2015
Face-to-Face Interviews - Advantages and Disadvantages
 Charlie Marshall
 1  52  1/19/2016
 Charlie Marshall
 1  72  10/8/2015
 Charlie Marshall
 1  20  2/29/2016
 Charlie Marshall
 1  21  2/2/2016
The Value of B2B Custom Market Research
 Charlie Marshall
 1  25  7/1/2015
Types of B2B Custom Research: Matching Need to Project Type
 Charlie Marshall
 1  20  8/25/2015