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All Posts Term: Market Research Techniques
5 post(s) found

Online B2B Panel Surveys

Feb 29 2016
20
0

Driven by a dramatic increase in the global internet penetration, online surveys are becoming a popular method for collecting primary research. Delivering faster responses and higher response rates at substantially lower costs, online surveys streamline the methodology of collecting survey data versus traditional telephone and print surveys. 

Telephone Interviews - Advantages and Disadvantages

Feb 02 2016
21
0

Custom research typically employs extensive or targeted primary research to go beyond what can be uncovered through secondary research. In-depth interviews are the most versatile form of primary research, and are appropriate when targeting detailed perceptions, opinions, and attitudes. In-depth interviews are particularly effective when the goal is to capture sensitive feedback. These interviews can be conducted in-person or over the telephone to gain deeper insight to specific objectives by probing for quality responses. This offers an advantage over self-completion methods, such as surveys, because the respondent is more likely to give their full attention and the interviewer can deduce the quality of each response. 

Face-to-Face Interviews - Advantages and Disadvantages

Jan 19 2016
52
0
To deepen the understanding of a market, custom research employs extensive or targeted primary research to go beyond what can be uncovered through secondary research only. In-depth interviews are the most versatile form of primary research, and are appropriate when targeting detailed perceptions, opinions, and attitudes. In-depth interviews are particularly effective when the goal is to capture feedback that is sensitive. These interviews can be conducted in-person or over the telephone to gain deeper insight to specific objectives by probing for quality responses. This offers an advantage over self-completion methods, such as surveys, because the respondent is more likely to give their full attention and the interviewer can deduce the quality of each response. 

Custom Research Techniques

Nov 19 2015
6
0

Any custom research project will have as the main deliverable the data analysis and recommendations based on the data acquired during the project. How that data is acquired (typically through a combination of secondary and primary research) is critical and very important in terms of project validity. Through the combined research approach the project, most often, will be designed to acquire both qualitative and quantitative information.

How to Size a Market

Oct 08 2015
72
0
For most businesses, the concept of market sizing is readily understood but not easily accomplished.  Many get stuck on establishing boundaries or defining the market before they even get to the data analysis and implications of their research. Determining market size can answer strategic questions about levels of investments in the business and profitable growth targets. Market sizing can also serve as a quick understanding of the potential for a B2B market opportunity in terms of volume or value, and is therefore pertinent to business strategy and decision making.
Custom Market Research Projects – Structure and Timing
 Charlie Marshall
 1  6  12/15/2015
Custom Research Techniques
 Charlie Marshall
 1  6  11/19/2015
 Charlie Marshall
 -1  -1  1/1/0001
Distinguish B2B Markets from B2C Markets
 Charlie Marshall
 1  53  6/17/2015
Face-to-Face Interviews - Advantages and Disadvantages
 Charlie Marshall
 1  52  1/19/2016
 Charlie Marshall
 1  72  10/8/2015
 Charlie Marshall
 1  20  2/29/2016
 Charlie Marshall
 1  21  2/2/2016
The Value of B2B Custom Market Research
 Charlie Marshall
 1  25  7/1/2015
Types of B2B Custom Research: Matching Need to Project Type
 Charlie Marshall
 1  20  8/25/2015