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The Value of B2B Custom Market Research

Jul 01 2015
26
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The vast majority of companies competing in today’s global economy conduct some form of market research in the markets in which they currently participate or may potentially participate.  Companies usually look to outside firms for their research and are faced with the choice of purchasing either syndicated or custom market research.

The Eight Criteria that Distinguish B2B Markets from B2C Markets

The Business-to-Business (B2B) is different in fundamental ways from the Business-to-Consumer (B2C) sector. Typically, B2C transactions occur through an intermediary, such as a retailer or agent, while B2B refers to transactions that take place between businesses and are generally upstream from consumer transactions. In this article, I will discuss the eight key criteria that distinguish B2B markets with implications that directly affect market research.

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