On this historic day of the inauguration of the 44th president of the United States, it is insightful to reflect on how we treat elected officials—and the lessons for how we treat customers. Americans tend to expect too much from our presidents, and when presidential expectations are set too high, presidencies are doomed to failure. Read More »
On this historic day of the inauguration of the 44th president of the United States, it is insightful to reflect on how we treat elected officials—and the lessons for how we treat customers. Americans tend to expect too much from our presidents, and when presidential expectations are set too high, presidencies are doomed to failure.
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Crude oil prices have fallen to new lows for this year. The question everyone seems to be asking when they hear that news is, “So why aren’t gas prices falling along with crude prices?” Read More »
Crude oil prices have fallen to new lows for this year. The question everyone seems to be asking when they hear that news is, “So why aren’t gas prices falling along with crude prices?”
To succeed in today’s global arena, marketers must learn to appeal to consumers whose interests transcend individual products and regions. Read More »
To succeed in today’s global arena, marketers must learn to appeal to consumers whose interests transcend individual products and regions.