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Upcoming Webinars

We are pleased to announce the dates and topics for our 2017 webinar series - Practical Market Research.

Managing Customer Loyalty and Advocacy

March 28,  2017 (2 pm EDT)


Learn how to take the Net Promoters Score (NPS) to the next level. Don’t just measure loyalty, develop a process to manage customer loyalty and create advocates. 

 

Create and Measure your Competitive Advantage

June 6, 2017 (2 pm EDT)


It's no longer enough to "know your competition".  Today one must understand their competitive position on each item driving customer value.  Learn how.

 

Needs Based Innovation Process

July 25, 2017 (2 pm EDT)


Most innovation processes have a poor rate of success.  Why? Because they are not driven by need.  Learn a process that delivers needs based opportunities.

 

Linking Customer Experience to Value

August 29, 2017 (2 pm EDT)


What is a superior customer experience worth? Find out how to measure the value and competitive advantage delivered by improving the customer experience.

 

Archived Webinars

If you missed one of our webinars we invite you to listen to a recording at your convenience.  Brief descriptions and recordings of previous webinars are available for you to review and listen. Click on the titles below for drop down options. 

Rapid Innovation

Discover the process of rapid innovation and the culture needed for success. The process delivers market needs based innovation at a rapid pace. Click here to listen to a recording of this webinar

Making Customer Insight a Source For Business Growth

Learn from experts how to develop a Strategic Growth Plan for your current customer base using only data from your customer satisfaction reports. Click here to listen to a recording of this webinar

Effective "Google" Searching

Learn basic search rules, advanced searching tricks, and how to evaluate websites to make your Google research more effective.  Click here to listen to a recording of this webinar

Sizing a Market

Sizing a Market can be a daunting task for any marketing professional, but methods outlined in this webinar break down sizing a market into manageable pieces. Learn the process, as well as the "tricks of the trade" we have developed over the past 22 years.  Understand the best practices of both secondary and primary research, and the concept of triangulation in developing an accurate size for any market.  Click here to listen to a recording of this webinar

Customer Lifetime Value

Part 1 of the 2014 Marketing Metrics Webinar Series This webinar helps you determine the true value of a customer and understanding how to use this information to fuel your marketing strategy. This webinar covers determining retention, margin, and acquisition costs, calculating net present value, identifying ineffective business processes and managing by short and long-term customer value. Click here to listen to a recording of this webinar

Sales and Distribution Metrics

Part 2 of the 2014 Market Metrics Webinar Series. This webinar provides an overview of how to design and implement metrics that accurately measure performance and provide management with decision-making information to improve profitability. Click here to listen to a recording of this webinar

How to Determine Market Size

Do you struggle to find market size information? This webinar will walk you through a real world example of market sizing. The webinar provides guidance on the thought process required to define, identify, and gather data sources to accurately determine market size. In addition, the webinar offers a brief overview of triangulation (validation of data through cross verification from multiple sources). Click here to listen to a recording of this webinar

Revenue and Pricing Metrics

Part 3 of the 2014 Marketing Metrics Webinar Series. This webinar addresses key data used to correctly set a pricing structure for a product launch. The webinar covers determining price elasticity, calculating the volume needed for profitability, and tracking returns on marketing investments. Click here to listen to a recording of this webinar

Advertising and Promotion Metrics

Part 4 of the 2014 Marketing Metrics Webinar Series. This webinar explains how to calculate performance metrics through the marketing cycle: awareness, evaluation, trial and loyalty. The webinar covers tracking performance through the market cycle, evaluating efforts through specific performance metrics, and measuring activity of hard copy and electronic promotional activity. Click here to listen to a recording of this webinar

Creating a Unique Business Position

Learn how to successfully differentiate a product or service driven by measurable value that can establish sustainable competitive advantage.Click here to listen to a recording of this webinar