In today's competitive business environment, it is not enough to focus strictly on the needs of your customers, understanding the competitive landscape is also a critical element in the development of a compelling growth strategy.
Creating a unique and compelling value proposition is essential in ensuring continued customer growth, and to create a unique value position, one must understand of key competitors and their value chains. Competitive intelligence can provide this information. Our competitive intelligence process provides insight into your competitor’s strategies and value propositions to assess valid threats and opportunities. A typical competitive intelligence project involves many factors, including:
Competitive intelligence is not generic - it must be tailored for each individual business challenge. PMG has extensive experience in competitive intelligence and can effectively gather, assess, and analyze information from primary and secondary sources, creating a clear understanding of the competitive landscape.
"I'm very excited about what I received. Information was in a useful format and very relevant. We are using many of the data points, charts, and graphs in our presentation. Although we already had a shell, this added a lot more meat, depth, and proof points I was looking for."
Vertical Market Leader
P.O. Box 1943
Spartanburg, SC 29304
Phone : +1-864-573-6151