To support marketing and sales efforts, maps of potential customers can be valuable tools to assist in your current market strategy. Customer mapping projects target the identification of potential customers for a product or a service. The final deliverable is an Excel file (or customer CRM file) of customer information to include office locations, plants, contacts and commercial information based on qualification criteria relevant to your individual business needs. PMG customizes each customer mapping exercise to fit any business challenge. Qualification criteria include:
Customer mapping can be completed as a stand-alone project but is often completed as a follow-up to market assessments.
"Priority Metrics has been invaluable to Glen Raven as a candid source of marketing information and data that has allowed us to zero in on markets that we deserve and has allowed us to supply our customers with precisely what they want. This entire process is not only educational for us, but also for our customers and for the industry. Our sincere thanks to Priority Metrics for their creative ideas that have led us to many successes."
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