March 14, 2023
Understanding TAM, SAM, and SOM
Defining and Calculating TAM, SAM, and SOM When it comes to market assessment and sizing, it’s important to understand the
Combining over 25 years of conducting countless B2B market research projects and decades of corporate strategic planning we hope you find Priority Metric Group’s B2B market research blog series both informative and thought-provoking. We cover topics associated with achieving top-line revenue growth such as: understanding the B2B buying decision, understating delivered value, competitive intelligence, customer satisfaction surveys, and growing customer and market share. The PMG experts welcome your feedback and comments.
March 6, 2023
How to Calculate Market Size
In calculating market size, one must realize three important facts to avoid an often frustrating experience. First, the exact market
December 2, 2022
Building B2B Brands by Improving the Customer Experience
Recent research into the current focus of B2B marketers has pointed to two exciting trends guiding much of their activity