We're a Global B2B Market Research Firm

B2B research

Priority Metrics Group (PMG) is a B2B marketing research and consulting firm based in Spartanburg, South Carolina. PMG provides B2B market research, analysis, and consultation services designed to generate profitable growth for our clients. Our firm works with leading organizations in various manufacturing and service industries. We are experts at gathering and processing market information, analyzing data, and translating information into actionable growth initiatives.

As an industry research company, we’re:

  • Experts at gathering and processing market information.
  • Analyzing data.
  • Translating data into actionable growth initiatives.

Since 1993, Priority Metrics Group has consistently delivered high-value solutions through our practical approach to any business issue. PMG principals have a wealth of real-world experience in B2B market research, strategy development process, customer satisfaction research,  new product innovation, and strategic planning for business growth. As a result, we’re a market research firm that knows how to listen, select the right issues, and get the work done.

The results of our research are far from a “data dump”. All of our principals have years of corporate strategy consulting and development experience, so strategy is in our DNA. Our experience allows us to tailor our research projects from approach through analysis, delivering the information and insight needed to answer difficult strategic questions.  The clarity of insight delivered in our work allows companies to create winning strategies based on actionable market insights.