How to Calculate Market Size
In calculating market size, one must realize three important facts to avoid an often frustrating experience. First, the exact market size number does not exist. Second, the size estimate is…
Building B2B Brands by Improving the Customer Experience
Recent research into the current focus of B2B marketers has pointed to two exciting trends guiding much of their activity around building their B2B brands: (1) moving from a price-driven…
5 Key Metrics to Consider When Assessing B2B Brand Equity
The Complexity of Measuring B2B Brand Equity B2B brand equity studies are typically executed through surveys, allow companies to benchmark their brands against competitors, through assessing awareness, value, and loyalty…