The Challenging B2B Purchasing Process A 2019 survey of 250 senior-level B2B executives conducted by Demand Gen Reports uncovered interesting facts and trends that provide insight as to how vendors…
Most B2B companies regularly conducting market research typically concentrate their focus on developing a deep understanding of three primary areas: the market metrics (size and growth, share, etc.), the competitive…
Recent research into the current focus of B2B marketers has pointed to two interesting trends guiding much of their activity around building their B2B brands: (1) moving from a price-driven…