Market and competitive pricing in the B2B sector is often a difficult area for many market researchers to tackle. Actual pricing information is difficult, if not impossible to discuss using…
Most customer surveys focus on a company’s overall performance on key product and service attributes associated with defining the overall customer relationship. Companies that regularly measure their overall performance should…
There is tremendous value in having a better understanding of your current customer base. Knowing what your customers think about your company and how well your products and services align…