As we enter the fall season, many companies are beginning to focus their internal efforts on preparing the 2022 strategic plan. This “all hands on deck” annual exercise typically requires…
In conducting well over 800 B2B market research projects in our 28 years of business, I have always commented that if I had the opportunity to conduct only one single…
Business growth can be accomplished in many ways - share gain, adjacent market entry, new product innovation, M&A, and geographic expansion. Entering new geographical markets can be both exciting and…