The Role of B2B Market Research in Business Growth
Financial considerations may be the second most important reason for delivering business growth. The most important? Growth energizes the company culture.
Challenges of Measuring B2B Customer Satisfaction: Choosing the Right Question
Choosing the correct question to answer is critical to accurately measuring customer satisfaction. A recent article in the Boston Globe is a perfect example of the potential problem. For years,…
Market Research: Why Companies Should Monitor Technology
Most B2B companies regularly conducting market research typically concentrate their focus on developing a deep understanding of three primary areas: the market metrics (size and growth, share, etc.), the competitive…