What Every B2B Marketing Professional Needs to Know
Marketing is an essential part of any B2B business. It involves understanding customer needs and delivering value to them in a way that meets their expectations. For successful B2B marketing,…
Understanding Delivered Value: The Key to Market Positioning and Growing Market Share
In the B2B world, market share is pursued and defended constantly. On a customer-by-customer basis companies constantly exploit opportunities to take share from competitors and develop strategies to prevent losing…
Post-acquisition Growth Assessment – Identifying Adjacent Growth Opportunities
As discussed in my previous blog, it has become increasingly important for buyout firms to actually add value to portfolio companies and significantly improve their revenue growth. The potential to…