As businesses grow and their customer base increases, customer satisfaction becomes more important. Satisfied customers lead to improved customer retention, which reduces costs and increases profitability. In maximizing customer retention,…
Marketing is an essential part of any B2B business. It involves understanding customer needs and delivering value to them in a way that meets their expectations. For successful B2B marketing,…
In calculating market size, one must realize three important facts to avoid an often frustrating experience. First, the exact market size number does not exist. Second, the size estimate is…