Experienced | Focused | Trusted | Global
Whether around the corner or around the world, our customers have provided us the opportunity to conduct global B2B market research in over 60 countries. The search for revenue growth opportunities has few boundaries, because the global economy has created a true world market for most products and services.
In addition, today’s technology has opened the doors for global research. Through our global partner network, PMG can have “feet on the street” for data collection and engage specific country and market experts in any discipline in a matter of hours.
B2B Customer Segmentation
B2B customer segmentation is focused on establishing different audience categories based on shared characteristics. When marketing is able to discover similar characteristics, needs, and behaviors among potential customers, it may interact with them more effectively. This allows teams to focus on the most important parts. If you don’t divide the market, you risk treating everyone the same.