Healthcare Market Research

Healthcare market research can provide the insight and understanding needed to seize the opportunities provided by the rapidly changing healthcare market. Opportunities that may include: new adjacent businesses, innovation, non-traditional business models and processes, information management, etc.

Our Research Includes

Areas of Concentration

  • Opportunity assessment
  • Market sizing
  • Market assessment
  • Brand awareness
  • Mergers & acquisition research
  • Competitive intelligence
  • Customer insight
  • Customer mapping
  • Patient Experience
  • Pharmaceuticals
  • Medical devices
  • Physician offices
  • Associations
  • Mergers & acquisition research
  • Hospitals

Partial Portfolio of Successful Projects

  • Identified leading healthcare technological development firms in the US and compared them relative to various criteria to develop a list of acquisition candidates.
  • Develop competitive profiles for the leading 10 to 15 competitors in the cell culture industry
  • Provide an environmental assessment of the global healthcare and diagnostic markets as it relates to In-Vitro Diagnostics (IVD) and the crossover of Life Sciences.
  • Provide an overall assessment of the multifocal contact lens market and insight into the brand selection criteria, practitioner behavior, and thedecision making process in choosing multi-focal lenses over mono-vision.
  • Industry sales structure competitive assessment, including: sales force sizing, hiring criteria, account representative objectives and compensation structure.
  • Review of e-commerce medical compounders for a due diligence project.

Sample of PMG Healthcare Clients

Healthcare Market Research