HealthCare
Healthcare market research can provide the insight and understanding needed to seize the opportunities provided by the rapidly changing healthcare market. Opportunities that may include: new adjacent businesses, innovation, non-traditional business models and processes, information management, etc.
Our Research Includes
Areas of Concentration
- Opportunity assessment
- Market sizing
- Market assessment
- Brand awareness
- Mergers & acquisition research
- Competitive intelligence
- Customer insight
- Customer mapping
- Patient Experience
- Pharmaceuticals
- Medical devices
- Physician offices
- Associations
- Mergers & acquisition research
- Hospitals
Partial Portfolio of Successful Projects
- Identified leading healthcare technological development firms in the US and compared them relative to various criteria to develop a list of acquisition candidates.
- Develop competitive profiles for the leading 10 to 15 competitors in the cell culture industry
- Provide an environmental assessment of the global healthcare and diagnostic markets as it relates to In-Vitro Diagnostics (IVD) and the crossover of Life Sciences.
- Provide an overall assessment of the multifocal contact lens market and insight into the brand selection criteria, practitioner behavior, and thedecision making process in choosing multi-focal lenses over mono-vision.
- Industry sales structure competitive assessment, including: sales force sizing, hiring criteria, account representative objectives and compensation structure.
- Review of e-commerce medical compounders for a due diligence project.
Sample of PMG Healthcare Clients
