Healthcare industry market research

Industry Overview

The healthcare industry is in the midst of unprecedented turmoil as it grapples with unsustainable costs, increased demand for healthcare, an aging population demanding improved chronic disease management, digital transformation, and outcome based healthcare. All of these issues are compounded by the projected growth of the industry.

Driven by aging population of the US coupled with the expansion of health benefits, the healthcare industry is projected to continue its dramatic growth through 2024. The category is expected to account of 18% of the national GDP by 2024.

From an employment standpoint, the Bureau of Labor Statistics reports that healthcare jobs and industries are “expected to have the fastest employment growth and to add the most jobs between 2014 and 2024. Employment in the healthcare industry is projected to grow at 21 percent. 

All of these factors are driving rapid and dramatic change across the entire industry. These changes will be less evolutionary and more revolutionary. Many of the jobs are being created to staff new healthcare business models designed to deliver patient-centric are at lower costs. This creates much more competition, something the industry has been lacking for decades. Traditional emergency rooms are being challenged by urgent care clinics. Conveniently located small “quick” clinics are stealing patients from physician practices for minor illnesses and routine medical treatment.

The good news; change often brings opportunities. Market research in healthcare can provide the insight and understanding needed to seize the opportunities provided by this new frontier. Opportunities that may include: new adjacent businesses, innovation, non-traditional business models and processes, information management, etc.

Our Research Includes

  • Opportunity assessment
  • Market sizing
  • Market assessment
  • Brand awareness
  • Mergers & acquisition research
  • Competitive intelligence
  • Customer insight
  • Customer mapping
  • Patient Experience

Areas of Concentration

  • Pharmaceuticals
  • Medical devices
  • Physician offices
  • Associations
  • Mergers & acquisition research
  • Hospitals

Representative Healthcare Projects

  • Identify leading technological development firms in the USA and compare them with each other relative to various criteria to develop a list of acquisition candidates.
  • Develop competitive profiles for the leading 10 to 15 competitors in the cell culture industry
  • Provide an environmental assessment of the global healthcare and diagnostic markets as it relates to In-Vitro Diagnostics (IVD) and the crossover of Life Sciences.
  • Provide an overall assessment of the multifocal contact lens market and insight into the brand selection criteria, practitioner behavior, and thedecision making process in choosing multi-focal lenses over mono-vision.
  • Industry sales structure competitive assessment, including: sales force sizing, hiring criteria, account representative objectives and compensation structure.

Clients in the Healthcare Market Include

  • SiO2 Medical Products
  • Orasure
  • Debmed
  • Sealed Air
  • CooperVision
  • Pharma Tech
  • 3M Healthcare
  • Pfizer
  • Millipore