Industrial Equipment

Market Research Industrial Equipment Industry

Industrial Equipment

The industrial machinery market can include a variety of sub-sectors, but for the the bulk of PMG’s work has been in the following segments:

  • Construction Equipment – equipment, which may be mobile, semi-permanent, or permanent, intended for heavy work such as earthmoving, lifting containers or materials, drilling holes in earth or rock, or concrete or paving application.
  • Mining Equipment – equipment and machinery used to mine and extract natural resources. These include mining and materials handling equipment and process controls, pumps, electric motors, and fluid power. 
  • Agricultural Equipment – equipment used in farming (such as cultivators and tillers), used to break up the surface of the soil for aeration and weed control, planting, harvesting and post harvesting. 
  • Food Processing Equipment – equipment that transforms raw ingredients, by physical or chemical means, into food for consumption. Food processing combines raw food ingredients to produce marketable food products that can be easily prepared and served by the consumer. 
  • Packaging Equipment – packaging equipment automates the enclosure or protection of products for distribution, storage, sale, and use. Common packaging equipment includes filling machines, sealing machines, wrapping machines, strapping machines, labeling machines and coding machines. 

Priority Metrics Group conducts custom market research and provides unparalleled insight needed for uncovering growth opportunities in the industrial equipment market.

Our Research Includes

  • Opportunity assessment
  • Market sizing
  • Market assessment
  • Brand awareness
  • Mergers & acquisition research
  • Competitive intelligence
  • Customer insight (accessing end-users)
  • Employee satisfaction
  • Customer mapping

Areas of Concentration

  • Market growth drivers
  • Opportunity assessment
  • New product development / Innovation
  • Distribution
  • Customer satisfaction

Representative Industrial Equipment Projects

  • Assess the overall performance of an equipment partner relative to other potential equipment providers
  • Understand the overall value, and optimal price point for new technology being introduced on heavy construction equipment
  • Assess brand strength and positioning of a specific line of construction equipment throughout the distribution chain
  • Conducted global study of market size, growth and opportunity for multiple segments of the automated material handling industry, including, sortation, conveyor systems, pick systems, automated guided vehicles, and software


Clients in the Industrial Equipment Market Include

  • Siemens
  • Sealed Air
  • Morgan Corp.
  • Konecranes
  • Hydraulic Excavation