John has had the privilege of creating a career in marketing, strategic planning and market research, helping clients understand complicated issues to make sound business decisions. He is author of the book B2B Customer Insight: The Proven Path to Growth and has also authored many published articles and white papers. He co-founded PMG over 20 years ago and along the way worked with some amazing clients and worked beside some incredible people. John also started Christmas in Action – Spartanburg a non-profit home rebuilding enterprise, and 516NOW, an organization that works in the third world to build holy, prosperous and sustainable communities. John has a BA and MBA from University of South Florida and an ABD in Marketing from University of Virginia.