Packaging industry market research

Industry Overview

The next decade will usher in continued change in both consumer and transport packaging. The challenging demands in the area of sustainability, cost reduction, ad improved performance with less material will continue to drive the use of market research in providing companies with the insight to compete and grow in the global packaging industry.

With the continued efforts to make packaging more environmentally friendly, promote less food waste, lower overall costs and adapt to trends in e-commerce, the following trends can be expected:

  • Light-weighting of transport packaging to reduce fuel consumption
  • Reduction of thicknesses in both paper and plastic to continue to drive source reduction
  • Increased barrier to improve shelf-life (multi-layer and laminates)
  • Increase in e-commerce will translate into innovative packaging solutions
  • Continued growth and improvement in cold chain packaging
  • Growth in active/smart packaging
  • Continued flexible format replacement of rigid in beverage markets
  • Rigid plastics replacing metal cans driven by light-weighting and cost

Priority Metrics Group principals draw on over 60 years of packaging industry experience to provide unparalleled insight into all of our packaging projects. Our projects have focused on packaging technologies (thermoforming, blow molding, injection molding, extrusion, converting, printing, etc.), markets (consumer, transport, e-commerce, retail, industrial, glass, etc.), substrate (paper, flexible plastic, paperboard, molded pulp, rigid plastic, metal, foam, molded plastics, etc.), or application (aseptic, retort, barrier, thermal, active/smart, etc.). Our deep knowledge of packaging makes PMG the choice for your packaging related research.

Our Research Includes

  • Opportunity assessment
  • Market sizing
  • Market assessment
  • Brand awareness
  • Mergers & acquisition research
  • Competitive intelligence
  • Customer insight
  • Customer mapping

Areas of Concentration

  • Transport packaging
  • Protective packaging
  • Consumer packaging
  • Secondary packaging
  • E-commerce packaging
  • Machinery manufacturers
  • Associations

Representative Packaging Projects

  • Develop and participate in the execution of a corporate innovation team, filling the business development opportunity funnel with well vetted,needs driven new product concepts
  • Determine the best new segments of food packaging to pursue based on the attractiveness (size, growth, channel strength) and fit (technology, strategic)
  • Conduct a Customer Insight Survey to determine performance and importance of critical attributes, as well as competitive position
  • Assess packaging needs for specific e-commerce channels relative to frozen and fresh foods
  • Identify specific growth opportunities including the profiling and mapping (including location, purchasing contact, current product specifications, volume, and unmet needs)
  • Provide a high-level market assessment of the potential for an open market machinery service/sales business focusing on paper packaging and aseptic filling machinery
  • Develop an overall value proposition that would resonate with the targeted market for a specific line of transport packaging products

Clients in the Packaging Market Include

  • Elopak
  • Sonoco
  • Constar
  • Crown Cork & Seal
  • Greif
  • Graphic Packaging
  • Mitsubishi Polyester Films
  • Rock Tenn
  • TetraPak
  • Weyerhaeuser
  • Conitex