Publishing (Content Aggregation)

human resources concept

Industry Overview

Content aggregation and publishing is a service where content is licensed, and royalties paid to publishers. Web aggregators typically provide search capabilities and charge a subscription fee or sell content through their site.  The shift from traditional print to online content has promoted the growth of online content aggregation, however, there are still challenges for content aggregators, such as:

  • Challenges to the subscription model,
  • Declining advertising revenue,
  • Availability of free content,
  • The robust nature of Google search
As the publishing industry continues to change, PMG has worked with a number of publishers to provide the market insights needed to grow share, enhance the revenue model, attract content providers and develop overall strategic direction.

Representative Publication Projects

  • Providing relevant content and and driving traffic through blog contributions,
  • Reassessing the changing market and providing insight and recommendations as to building share, attracting good content, optimizing the crevenue model, and increasing the overall delivered value 
  • Re-position content and branding to provide value to clinicians as well as academics,
  • RE-segmenting the user base to better align content, overall experience, and sales processes,
  • Assessing on-line presentation format to optimize traffic and sales.

Our Research Includes

  • Attracting authors
  • Readership growth
  • Content delivery methods
  • Content optimization
  • Brand awareness

Areas of Concentration

  • Healthcare publications
  • Academic publications
  • Subscription modeling
  • Competitive assessment
  • Subscription setrategies

Clients in the Publication Market Include:

  • Wolters Kluwer Health
  • California Management Review (Haas School of Business)
  • GlobalSpec 
  • BCC Research