Pulp & Paper

Market Research Pulp & Paper Industry

Industry Overview

Paper is an important material, used daily for many purposes worldwide. More than half of that production was attributable to packaging paper, while almost one third was attributable to graphic paper. The world’s three largest paper producing countries are China, the United States, and Japan. These three countries account for half of the world’s total paper production, while the leading paper importing and exporting countries are Germany and the United States.

PMG’s principals have worked for vertically integrated paper companies, and have leveraged their experiences in delivering projects for both paper manufacturers and converters.

Our Research Includes

  • Opportunity assessment
  • Market sizing
  • Market assessment
  • Brand awareness
  • Mergers & acquisition research
  • Competitive intelligence
  • Customer insight (accessing end-users)
  • Employee satisfaction
  • Customer mapping

Areas of Concentration

  • Market growth drivers
  • Opportunity assessment
  • New product development / Innovation
  • Distribution
  • Customer satisfaction

Representative Pulp & Paper Projects

  • Conducted a North American chipboard market study assessing the type and dimensions of sheet used, annual tonnage consumed, the end product categories, and product attribute importance.
  • Investigation of the North American box-board market, including: competitive landscape, potential customer targets, identification of market needs, overall market size and growth. The project also reviewed current pricing, trends in pricing and factors impacting long-term pricing.
  • Study of the US paper cylinder market which addressed new supplier evaluation and the purchasing process, brand awareness, and the critical product and service attributes assessed in the decision to purchase.
  • Contacted and educated users of the benefits throughout the supply chain of using packaging containing recycled paperboard. Promoted using the recycled paperboard symbol as a method of conveying support of sustainable packaging solutions.

Clients in the Pulp & Paper Market Include

  • International Paper
  • Sonoco Paper
  • MRT
  • Recycled Paperboard Council
  • Great Northern
  • Weidenhammer
  • EMCO