Competitive Intelligence & Market Analysis
In today’s competitive business environment, it is not enough to focus strictly on the needs of your customers,in fact, competitive market analysis and competitive intelligence are critical elements in strategic management. Analyzing your competition’s product lines, sales, and marketing strategies is part of competitive market analysis. Good marketing strategies can help you implement better business strategies, deter competitors, and gain market share.
Creating a unique and compelling value proposition is essential in ensuring continued customer growth,Competitive intelligence may help a company gain a competitive advantage by providing information on major competitors and their value chains. Ourcompetitor analysis process offers insight into your competitor’s strategies and value propositions to assess valid threats and opportunities. A typical competitive intelligence project involves many factors, including:
- Competitive value proposition
- Market position
- Market share
- Product/service offerings
- Technology position
- Financial performance
- Business strategy
Competitive intelligence is not generic – it must be tailored for each individual business challenge. PMG has extensive experience in competitive market analysis and can effectively gather, assess, and analyze information from primary and secondary sources, creating a clear understanding of the competitive landscape.