Market Assessment

In today’s global economy, opportunities are limitless. The question is: Which opportunities should be pursued? Market research companies help identify, prioritize, and capture market growth opportunities through thorough research studies. Using primary and secondary data collection methods, we offer keen insights into critical market factors such as:

• Market size
• Market projections
• Relative profitability
• Threats to profitability (competitive, legislative, technological, etc.)
• Growth factors
• Profiles of potential competitors
• Potential competitive entrants to the market
• Key customers
• Market share
  •    Purchase volumes
  •    Performance expectation
  •    Unmet needs
• And other market factors to fit specific business questions.

PMG stands out from market research companies and presents the data in a clear, understandable manner to give you accurate findings and their implications.

Market assessments can vary in scope and scale. They can consist of high-level assessments designed for clients to make informed decisions quickly, compressing their speed to market or they can be in-depth, consisting of multiple phases and multiple segments. Market assessments may also be pursued as a stand-alone project or as a preliminary step to other elements of business growth strategy.