Unveiling AI's potential to revolutionize B2B market research, ensuring speed, precision, and actionable insights for strategic growth.

Discover how customer satisfaction surveys can be a gateway to business excellence, guiding strategic decisions, and enhancing customer loyalty.

Strategic business planning is a fundamental activity that lays the groundwork for an organization’s success. It is a process that goes beyond setting goals.

In today's world of endless information, syndicated B2B market research reports are available on nearly every market segment and region.

According to Harvard Business School Professor Clayton Christensen, the vast majority of product innovations—95 percent—never succeed.

Business-to-business (B2B) market research is an essential precursor for developing an effective strategic plan.

In many cases, company management doesn’t take the time to do the necessary market research to make

The Net Promoter Score (NPS) has emerged as one of the most reliable methods to evaluate customer loyalty and satisfaction.

Innovation is the lifeblood of any business. A company can thrive and stay ahead of its competitors by being agile, adaptive, and continuously listening to the market's needs.

As businesses grow and their customer base increases, customer satisfaction becomes more important.

Marketing is an essential part of any B2B business. It involves understanding customer needs and delivering them to meet their expectations.

Commercial Due Diligence is essential for businesses looking to make acquisitions.

When looking for potential B2B acquisition target markets, it can be challenging to know where to start.

When it comes to market assessment and sizing, it's important to understand the concept of TAM, SAM, and SOM.

In calculating market size, one must realize three important facts to avoid an often frustrating experience.

Recent research into the current focus of B2B marketers has pointed to two exciting trends guiding much of their activity around building their B2B brands

Driven by a dramatic increase in global internet penetration, online panel surveys are becoming popular for collecting primary research.

Based on today's economic environment, I felt it a great time to review some ways companies can weather the effects of a recession.

As discussed in my previous blog, it has become increasingly important for buyout firms to actually add value to portfolio companies and significantly improve their revenue growth.

In recent years, as acquisition multiples have increased, it is simply not enough for private equity.

In B2B markets there are typically three ways to compete: quality of products and services, price, and breadth of offering

In a previous blog, we introduced 6 ways to differentiate in B2B markets. 

While reading a recent article published in MarketingProfs about the importance B2B marketing

To date, the vast majority of B2B companies have resisted the use of crypto currency as a form of payment for their products or services.

Market and competitive pricing in the B2B sector is often a difficult area for many market researchers to tackle.

Most customer surveys focus on a company’s overall performance on key product and service attributes associated with defining the overall customer relationship.

Structuring Effective Customer Insight Research

internal efforts on preparing the 2022 strategic plan. This “all hands on deck” annual exercise typically requires significant time and effort from every functional area of the business.

Our research indicates there are six primary ways to effectively differentiate, including product, service, channels of distribution, relation

In this complex setting, let’s look at how customers understand and derive value. First, value is conveyed and derived through cost. 

In the context of B2B, value may be defined as the total benefit of product and associated service translated into economic worth.

Syndicated research, conducted and published independently by a research firm or individual, is commonly sold through the research firm or a research aggregator.

The key to any successful project is selecting the right people to participate, convincing them to participate, and asking them the right questions.

Enabled by the internet, mobile devices, and powerful company Enterprise Resource Management Systems (ERP)

The Business-to-Business (B2B) is different in fundamental ways from the Business-to-Consumer (B2C) sector

In most of our research, we encounter four unique categories of drivers, leading to the development of innovative new products and services.

Customer Insight® research delivers a broad range of insights that are valuable in supporting several critical sales and marketing efforts,

Business growth can be accomplished in many ways - share gain, adjacent market entry, new product innovation, M&A, and geographic expansion.

The Coronavirus pandemic will have a long term effect on global business operations, changing the way many companies conduct business

Along with the severe health and humanitarian crisis caused by the coronavirus pandemic, executives around the world face enormous business

It is not a matter of if the US economy will rebound from the COVID -19 pandemic, but when and how rapidly the recovery will occur.

Commercial due diligence is an objective look at the strength of a target company’s customer base.

When conducting a commercial due diligence project, accuracy is absolutely critical as potentially

Due diligence is a complicated process often made more difficult by time pressures from investors, sellers and third parties.

Having conducted hundreds market analysis projects over the past 25 years, we have developed an solid understanding of what should be included

As a key component of overall business growth, companies often consider selling their products or services into a new market.

While attending PACK EXPO, I couldn’t help but notice the increased emphasis on robotics.

I recently saw this article in BIZNOW, a London based newsletter, and found it quite interesting.

A critical decision for any business developing new and differentiated products is determining the proper price point.

The vast majority of companies competing in today’s global economy conduct some form of market research in the markets in which

Choosing the correct question to answer is critical to accurately measuring customer satisfaction.

All companies should have a growth strategy, and most do.  However, based on my experience, most strategic growth plans are treated

One of the most common questions asked by clients when designing a B2B research project is “What is the sample size I need to ensure the data

Market research is not cheap. A typical study can cost from $10,000 to $50,000, or more.

What is a typical survey response rate?

Market research is routinely utilized to identify attributes that are important to the customer

Competitive intelligence (CI) is a very large umbrella that covers many types of analysis techniques.

The cornerstone of any marketing strategy is a solid understanding of what customers truly value and need.

Achieving Organic Business Growth

Bolt-on acquisitions provide an acquiring company and private equity with substantial resources at a lower cost than buildin

Improving performance - particularly in those areas that are important to customers - has been a staple of continuous improvement programs. 

One of the most intriguing areas of insight uncovered by the survey was the identification of 6 areas.

Qualitative research generates textual data (e.g. comments) while quantitative research provides numerical data (e.g. scores or ratings).

B2B brand studies typically executed through surveys, allow companies to benchmark their brands against competitors, through assessing awareness, value, and loyalty along the value chain.

In today’s competitive environment, B2B customer satisfaction is a fairly common measure for almost all companies.

Recent research into the current focus of B2B marketers has pointed to two interesting trends guiding much of their activity around

Because of the dramatic differences between B2C and B2B markets, research in these environments must recognize and accommodate

Custom research typically employs extensive or targeted primary research to go beyond what can be uncovered through secondary research.

Business-to-business (B2B) and business-to-consumer (B2C) markets differ in fundamental ways.

Rapid Innovation can deliver 2 -3  new product/service opportunities every 16 weeks in new and/or adjacent markets

The lighting industry has evolved beyond just selling light bulbs. 

Content aggregation and publishing is a service where content is licensed, and royalties paid to publishers.

Before one can estimate a market size, one must first understand what the definition of the market is.

An in-depth interview (frequently abbreviated as IDI’s) is a form of qualitative research; a somewhat intensive individual conversation

Qualitative research generates textual data (e.g. comments) while quantitative research provides numerical data (e.g. scores or ratings).

In today's competitive business landscape, B2B companies are constantly on the lookout for new growth opportunities.

One of the challenges in acquiring a bolt-on business is accurately identifying the potential synergies and opportunities for improvement.

Price directly impacts the perceived value and quality of your product, is a crucial component of brand perception, and drives product profitability.

Unlike most B2C marketers, many B2B companies invest little or no resources (both time and money) in understanding brand.

Innovation is often driven by many factors, we encounter four unique drivers that create direction leading to the development of innovative services.

As a business, you’re constantly looking for ways to gain an edge over competitors. That’s where competitive intelligence comes into play.

Over the years, we have compiled a database of survey results with data from hundreds of these studies, all using a 7-point scale so we can aggregate and compare results.

That heading title seems self-evident, right? 

PMG recently worked with a client supporting their move to a more digitally engaged position with their customers.

A recent Gallup study reports that on average only 29% of your B2B customers are engaged with their suppliers.

As of late 2021, B2B companies are resistant to accepting cryptocurrency as a form of payment on the majority.

From a statistical standpoint, the response rate is critical, but perhaps of more importance is the potential for non-response bias.

As a key component of overall business growth, companies often consider selling their products or services into a new market.

It’s tougher than ever before for companies to grow and survive. The lower barriers to entry have made it easier for new competitors to launch innovative products and services.

In this complex setting, let’s look at how customers understand and derive value. First, value is conveyed and derived through cost.

For many companies, business growth is often driven by unforeseen or unique market events that drive demand.