SUMMARY: Priority Metrics Group (PMG), a B2B market research firm based in Spartanburg, South Carolina, is excited to announce its acquisition by Strategex, a leading provider of management consulting services. This union signifies a meaningful expansion in capabilities and personnel, empowering both firms to enhance their services including market assessments, M&A target identification, and commercial due diligence.

Spartanburg, SC—Priority Metrics Group (PMG), a renowned market research agency specializing in B2B market assessments, M&A target identification, and commercial due diligence, is proud to announce its recent acquisition by Strategex, a Chicago-based management consultancy known for delivering measurable ROI through its 80/20 Profit and Growth, Customer Due Diligence, and Customer Insights/Customer Experience services. This acquisition bolsters PMG's capabilities, particularly in serving private equity clients and their portfolio companies alongside Strategex.

“We are thrilled to join forces with Strategex and leverage their extensive expertise to enhance our comprehensive market assessments offerings for clients,” said John Barrett, President of PMG.  “This partnership allows us to provide expanded solutions—from precise market sizing and opportunity assessment to the development and execution of profitable growth strategies.”

PMG has excelled in providing top-tier B2B market research and strategic insights, and this acquisition elevates its ability to deliver deeper market intelligence, enhanced due diligence, and comprehensive private equity solutions.

THE INTEGRATION WILL CREATE ADDITIONAL VALUE FOR CLIENT ENGAGEMENTS

• Market Intelligence: Joining forces with Strategex will enable PMG to enhance their ability to provide precise and actionable market analysis, M&A target identification, and competitive insights for clients.
• Enhanced Due Diligence: Combining PMG’s market assessment expertise with Strategex’s proven customer due diligence methodologies will provide clients with a comprehensive commercial due diligence offering, including risk assessments and value creation strategies.
• Comprehensive Private Equity Solutions: The integration of both companies’ services results in a robust suite of buy- and sell-side services tailored to private equity firms, portfolio companies, and investment banks ensuring successful M&A transactions.

“We could not imagine a better fit between two companies,” said John Barrett, President of PMG. “Not only does the private equity portion of our business fit hand-in-glove with that of Strategex, but PMG adds B2B market assessments to the Strategex toolkit, while PMG clients will benefit from Strategex’s proven 80/20 and CI/CX capabilities.”

In the coming months, PMG’s capabilities will be integrated with Strategex’s Customer Due Diligence offering under a new segment, Private Equity Solutions. This move will create a powerful value proposition for investors seeking data-driven insights that assess growth opportunities, mitigate risk, and drive value creation. “By integrating PMG's capabilities, Strategex can provide even more comprehensive insights into market attractiveness, risk mitigation, and growth potential,” said Anthony Bahr, Managing Director at Strategex.

LEADERSHIP AND INTEGRATION

Strategex welcomes new talent, particularly the highly credentialed PMG leadership team. John Barrett brings over three decades of experience in B2B market research, ensuring that PMG’s rigorous methodologies continue to thrive within Strategex. Charlie Marshall, Senior Partner at PMG, will contribute his extensive expertise in market assessments and commercial due diligence, ensuring seamless integration and continued excellence in client service.

About Strategex
Strategex is a premier provider of management consulting, dedicated to delivering measurable ROI through its service areas: 80/20 Profit and Growth, Customer Due Diligence, and Customer Experience. The company’s proven methodologies drive sustainable growth and profitability for its clients, delivering over $300 billion in continued operating income improvement to date.

About PMG
Priority Metrics Group (PMG) is a B2B market research and consulting firm specializing in market assessments, market sizing, customer mapping, and commercial due diligence. With over 30 years of experience, PMG is committed to delivering top-line revenue growth and actionable market insights.