As part of a commercial due diligence, PMG recommended a B2B market research project focused on a supplier selection study to qualify potential suppliers and allow the company to provide a more system-based solution in the building products market. The study identified eleven potential suppliers and three supply scenarios that addressed potential risks and changing trends in consumer preference for the client to consider in their strategic decision making process. The company was able to favorably leverage future contract terms and negotiations based on the insight that resulted from the study.

PMG was asked to develop a fast paced product and service innovation process that would be utilized by their newly developed corporate innovation team. PMG developed an Outcome-Driven framework growing the number of opportunities in the new product pipeline approximately 150%, while increasing the potential revenue of the new product pipeline nearly 180%.

PMG conducted a market analysis of Argentina, Brazil, Chile, and Mexico to determine the best opportunity for geographic expansion of medical gloves in these Latin American markets. The analysis resulted in a market attractiveness model based on five key market criteria (market sizing, projected growth, competitive environment, and current trade relations) to determine which country presented the most favorable opportunity for market entry. As a result of the project, PMG's B2B Market Research project provided the client with a target market and marketing strategy to develop their new market opportunity plans.

PMG's market assessment included specific recommendations on how to compete more effectively against competitors and an approach to realize future growth opportunities. By developing a more detailed and relevant market segmentation for evaluation, selected market segments were evaluated in-depth for short-term and long-term potential. As a result, the market research provided the client solid business insights that have helped the company navigate around potential business disruptions and make better informed decisions about its approach to future business growth.