As part of a commercial due diligence, PMG recommended a B2B market research project focused on a supplier selection study to qualify potential suppliers and allow the company to provide a more system-based solution in the building products market. The study identified eleven potential suppliers and three supply scenarios that addressed potential risks and changing trends in consumer preference for the client to consider in their strategic decision making process. The company was able to favorably leverage future contract terms and negotiations based on the insight that resulted from the study.

PMG's B2B market research approach entailed reaching out to and connecting with the competitor's highest level executives to gain a deeper understanding of the company's R&D strategy than could be derived from publicly available sources. PMG's analysts, well experienced in contacting senior level managers and engaging them in conversation, were utilized to develop a thorough understanding of the client's major competitor. The competitive intelligence gained from the conversations with key executives proved to be valuable insight into the competitor's value position in the market.

“I have been a C-Suite leader in private-equity backed aerospace enterprises for over two decades, and state categorically that the best 'Voice of the Customer' surveys I have seen and used came from Priority Metrics. Very insightful, deeply factual, analytic, and immediately useful for improving our operations in the eyes of customers. I'd recommend Priority Metrics to any leadership team or investor group that needs to hear strategic guidance from customers in this uniquely effective fashion.” Steve Townes, CEO - ACL Airshop and Founder - Ranger

A world leader in industrial packaging products and services, enlisted PMG's expertise in conducting customer satisfaction surveys to better understand 'The Voice of the Customer.' PMG's Customer Insight® approach resulted in a Performance Improvement Map of each individual customer with specific actionable recommendations to create new business opportunities. The client used the survey data and PMG's analysis conclusions to improve sales call effectiveness, which resulted in increased sales volumes of $3 million and ultimately improved market share.