PMG's market assessment included specific recommendations on how to compete more effectively against competitors and an approach to realize future growth opportunities. By developing a more detailed and relevant market segmentation for evaluation, selected market segments were evaluated in-depth for short-term and long-term potential. As a result, the market research provided the client solid business insights that have helped the company navigate around potential business disruptions and make better informed decisions about its approach to future business growth.

Through a phased B2B market research study, PMG was able to identify the value proposition for a company producing medical-grade plastic products for diagnostic reactants. The market research concluded several key observations including the distinct advantage of the company's product over glass and potential competitive producers of alternative products. Resulting from the study conclusions, the company pursued plans to introduce their product to the market with key insight into specific desired features and market needs.

Through custom market research, PMG assessed the current hermetic compressor market in juxtaposition with the company's net position on each product and service attribute. The PMG study proposed two alternative strategies to leverage the company's perceived strengths in the marketplace: to compete on reliability or efficiency. As a direct result of PMG's recommendations, the company aggressively pursued the position of a strong second supplier and, in turn, has strengthened its market positioning in the industry.

PMG's B2B market research approach entailed reaching out to and connecting with the competitor's highest level executives to gain a deeper understanding of the company's R&D strategy than could be derived from publicly available sources. PMG's analysts, well experienced in contacting senior level managers and engaging them in conversation, were utilized to develop a thorough understanding of the client's major competitor. The competitive intelligence gained from the conversations with key executives proved to be valuable insight into the competitor's value position in the market.